Problem: ImpactFlow is a ticketing platform. Users on the ImpactFlow site were dropping off before completing a ticket purchase. This problem was worse with mobile users because the original checkout wasn't designed with small screen sizes in mind.
Solution: After reviewing website analytics and talking to the product and marketing managers, I developed a solution that made it easier for the user to complete the checkout process whether on mobile or desktop. Using a mobile first approach, I took the original long checkout form and simplified it into four easy steps that fit comfortably in a small window.
Result: After the redesign, ImpactFlow's analytics showed that successful checkout occurred 40% more often on desktop and 80% more often on mobile.