Portfolio

Charles Schwab

Problem: Charles Schwab had started a marketing campaign that centered around a monthly e-newsletter. Unfortunately, they were getting below industry standard open rates and very low click-through rates with the email design they were using.

Solution: Using Charles Schwab's branding and style guide, I designed a two column email format that collapsed to one column when reading on small devices. I then built the landing pages based on the email design to provide a consistant appearance for the marketing campaign.

Result: Open rates and click-through rates both exceeded industry standards for financial institutions.

Project Type

Responsive email design
Web design

Tools Used

  • Adobe Photoshop
  • Adobe Illustrator
  • HTML
  • CSS
  • JavaScript
  • Email on Acid
Large screen email layout
Small screen email layout
Supporting landing page