Whole Foods

Problem: Whole Foods wanted to create a mini promotional site to gauge interest in a meal preparation pilot they were introducing to their Bay area market in California called Whole Eats. They wanted the site to feel natural, organic, and friendly.

Solution: Using Whole Foods' style and branding guidelines as a starting point, I developed this 4-page website detailing the pilot offering. Using JavaScript, I was able to dynamically load a week's menu offerings based on the user's clock.

Result: Whole Foods was happy with the site and said there was a lot of positive feedback. Unfortunately for Whole Foods, they couldn't compete with competition from Blue Apron and the pilot was terminated after a few months.

Project Type

Web Design

Tools Used

  • Adobe Photoshop
  • Adobe Illustrator
  • HTML
  • CSS
  • JavaScript
Homepage page
Whole Eats Locations
Whole Eats Menu Options
Whole Eats Ordering